Fence Posts

@mpspradlin|February 14, 2024 (308 days ago)

The Minto Pyramid Principle clarified how I think about communication design. The method's genius lies in its hierarchical structure. After stating your main point, you support it with carefully chosen arguments, each flowing logically from the previous one. These arguments, in turn, rest on a foundation of concrete evidence. The result resembles a pyramid: a single point at the top, supported by layers that get progressively broader as they get more detailed.

This structure works because it matches how we think. We want to grasp the big picture first, then dive into details. When we lead with our conclusion and follow with evidence, we're speaking the way our minds work.

The Minto Method dovetails nicely with the concept of "fence post communication." A fence is only as strong as its posts, a message is only as clear as the key points. Lay out the points. Provide a sturdy structure for your audience to grasp the overarching narrative.

In practice, this means transforming statements like "Our research shows X, our analysis indicates Y, and market trends suggest Z, therefore we should expand internationally" into "We must expand internationally now. Three factors make this the optimal time: our research demonstrates market readiness, our internal analysis confirms our capability, and current trends indicate increasing demand." The Pyramid Principle doesn't just make communication clearer – it makes thinking clearer. By forcing us to identify and lead with our main point(s), it helps us distill complex ideas into their essential elements. In a world of information overload, this clarity isn't just helpful – it's crucial.

In practice, this means starting any serious deliberation with a clear statement of intent, much like setting the table before a meal. Then, as you proceed, you ensure each main point is as visible and well-defined as a fencepost, with no ambiguity. By adhering to these principles, you make your communication more effective and foster an environment where ideas can be shared and understood.